Service
Google Ads for electricians, without the wasted clicks
Ads are the third door: they send whoever is searching this minute, at a price per click, and stop the day you stop paying. Run tightly, for the right searches, in the right postcodes, they are the fastest way to a ringing phone. Run the way Google's own setup wizard suggests, they burn money on “electrician jobs” and “electrician salary”. Set-up and management are included on the Multi-area tier at £799 a month, and available on request with Local and Growth.
When ads make sense
Urgent searches, and the months before SEO pays
- Emergency and same-day searches. “Emergency electrician”, “no power in house”, “electrician near me now”. The person is not reading guides; they are calling the first number that looks real.
- High-value planned jobs where the competition is thin. EV charger installation in an area where nobody else is advertising it is often cheap per lead.
- The first months of an SEO campaign. Ads fill the gap while the profile, pages and reviews build, then get scaled back as the organic enquiries arrive.
- Testing a new area or service before you commit to building pages for it.
How we run them
Search only, exact areas, every call tracked
- Search campaigns only at first. No display banners, no “smart” campaigns that spend your budget on YouTube.
- Postcode-level targeting around where the van actually goes, with the radius reviewed against the calls that came in.
- A negative keyword list built on day one from the searches electricians waste money on: jobs, courses, salaries, apprenticeships, DIY.
- Call tracking and form tracking, so every pound is tied to a call or an enquiry, not a click.
- Landing pages that match the search. An EV charger ad lands on the EV charger page, not the homepage.
- Ad spend on your card, in your own account, which you own. We manage; we never hold the money.
What we measured
What homeowners and landlords search for, and what a click costs
Google Keyword Planner, United Kingdom, average monthly searches over the twelve months to August 2026, pulled September 2026. The bid is Google's own top-of-page estimate, shown in pounds. These are national figures: a business with a local radius sees a fraction of each, so read the ratios between the rows, not the totals.
| Search | Searches a month | Click costs (£) | Competition | The searcher is |
|---|---|---|---|---|
| electrician near me | 74,000 | £1.52 to £7.71 | High | browsing, no job named |
| electrical installation condition report | 22,200 | £2.00 to £7.87 | Medium | needs a certificate |
| eicr certificate | 18,100 | £1.72 to £7.45 | High | needs a certificate |
| ev charger installation | 18,100 | £1.54 to £5.05 | High | planning a job |
| local electrician | 5,400 | £1.51 to £6.39 | High | browsing, no job named |
| emergency electrician | 4,400 | £3.35 to £17.34 | Medium | needs someone today |
| emergency electrician near me | 4,400 | £3.05 to £15.05 | High | needs someone today |
| electrical safety certificate | 3,600 | £1.48 to £7.51 | High | needs a certificate |
| ev charger installer near me | 3,600 | £1.70 to £5.81 | High | ready to book |
| pat testing near me | 2,900 | £1.76 to £10.29 | High | ready to book |
| commercial electrician | 1,900 | £3.44 to £20.24 | Medium | ready to book |
| eicr cost | 1,900 | £1.31 to £5.31 | Medium | pricing the job |
| house rewire cost | 1,300 | £0.82 to £3.89 | Medium | pricing the job |
| 24 hour electrician | 590 | £2.29 to £11.69 | Medium | needs someone today |
Bids converted to pounds from Google's euro estimate at the ECB reference rate of 22 September 2026, 1 euro = 85.78p.
The map pack owns the biggest number
“Electrician near me” is searched 74,000 times a month and a click costs up to £7.71, and the searcher has not said what is wrong. The Business Profile takes that search for free; an ad on it buys price-shoppers. We bid on it only once the emergency and certificate groups are full.
Google prices urgency
“Emergency electrician” bids £3.35 to £17.34 a click, roughly four times the near-me term, because the searcher books within the hour. That ad group runs first, on a schedule that matches when the phone is actually answered, and lands on a page that says how fast you can be there.
Certificates are the quiet volume
EICR, condition report and safety certificate searches add up to about 44,000 a month, mostly landlords with a deadline, at £1.72 to £7.72 a click. A certificate page with a real price ranks for “eicr cost” for nothing and converts the paid clicks that land on it.
Ads and SEO together
The sequence we recommend
Ads and SEO share the same landing pages, the same tracking and the same profile. Run in the right order, each makes the other cheaper: SEO pages raise the quality score of the ads that land on them, and ad data shows which searches are worth building pages for.
01
Fix first
Profile, site speed, the pages the ads will land on. Ads sent to a broken site are money set on fire.
02
Ads for the urgent, SEO for the planned
Search ads on the emergency and same-day terms; the monthly SEO work on the rewires, consumer units and chargers.
03
Scale back as organic grows
As the map pack and the pages start sending enquiries, the ad budget moves to the searches SEO cannot reach, or comes down.
Management is quoted alongside the SEO tiers; ad spend is paid to Google directly and is always yours.
Questions electricians ask us
Will you run adverts inside ChatGPT?
When OpenAI opens its advertising to UK local services we will test it the way we test Google Ads: a small budget, real call tracking, and an honest verdict on cost per job. Until then it is not something we sell, and we would be wary of anyone selling it today.
How much should an electrician spend on Google Ads?
Enough to get meaningful data, which in most UK towns means a few hundred pounds a month of ad spend paid to Google directly, on top of the management fee. Below that the campaign never learns. We set the budget with you from the searches in your area, not from a template.
Should I do Google Ads or SEO first?
If the website is decent and you need work now, ads produce calls in days. If the profile and site are broken, ads send people to something that will not convert, so we fix those first. Most electricians who can afford both run ads for the urgent searches and build SEO for the planned jobs.
What is the management fee?
It is quoted with your SEO tier, because the two share the landing pages and the tracking. Ad spend goes to Google on your own card; we never mark it up or hold it.
Do you run Local Services Ads?
Where Google offers them for electricians in your area, yes. They sit above everything else, charge per lead rather than per click, and need your Part P scheme and insurance verified. We handle the set-up and the disputes on junk leads.
Can I see what the clicks cost?
Every month, down to the search term. You see the searches, the clicks, the calls, and what each call cost. If a term is wasting money, it goes on the negative list that week.
I tried Google Ads myself and lost money. Why would it be different?
Usually because the campaign was set up the way Google's own wizard suggests: broad match, the whole county, no negatives, and the clicks went to the home page. Search-only, exact and phrase match, a tight area, a negative list from day one and a page per job is a different campaign. We show you the search terms report so you can see the difference yourself.
Will people click on my ad by mistake and cost me money?
Some will, and the negative keyword list exists to cut them: job seekers, DIY searches, wholesalers, people looking for an electrician in a different town with the same name. We read the search terms every week in the first month and add to the list each time. Wasted clicks fall quickly; they never reach zero.
Can you pause the ads when I am too busy or away?
Yes, the same day, and we would rather you asked than had the phone ring into a voicemail that costs you per call. Pausing costs nothing and the account keeps its history. Tell us the dates and it is done.
Do the ads help my SEO?
Not directly; Google does not rank you higher for spending. Indirectly, yes: the search terms report shows which jobs people in your area actually search for and in what words, and those words go into the pages we write. The ads pay for the data as well as the calls.
Related
What ads sit on top of
Ask whether ads make sense for your area yet
Tell us your town and the jobs you want. We check the search volumes and the competition and say whether ads, SEO, or both, and in which order.