Guides
Straight answers for electricians who want more of the right work
15 guides for electricians, written by the people who do this for a living, from what we see in Search Console and Google Business Profiles every week. No prices, no jargon, no filler.
What an electrician's website needs to get calls
The parts of an electrician's website that decide whether a visitor rings: the first screen, a page per job, proof, a tappable number and a form that arrives.
8 min read
How electricians get found on Google in 2026
Where a UK electrician's enquiries come from: the map with 3 businesses on it, the organic results and the directories, and what decides who appears in each.
7 min read
Google Business Profile for electricians: the parts that move the map
An electrician's Google Business Profile checklist in the order the 2026 local ranking survey puts them: category, services, hours, service area, reviews.
8 min read
Why your electrician website is not ranking, and what fixes it
The 8 reasons we find most often when an electrician's website is invisible on Google, from one-page sites to missing service pages, and the fix for each.
8 min read
Checkatrade, MyBuilder or your own website: where an electrician's leads come from
Checkatrade, MyBuilder or an electrician's own site: directories bring enquiries in week 1, yours pays from month 4, and a 1-month test settles it.
7 min read
How much should an electrician spend on SEO? What moves the price
What decides the cost of SEO for an electrician: area, competition, the state of the site and what is actually included, with 3 electricians as examples.
6 min read
Getting Google reviews as an electrician without begging
A review routine that fits an electrician's day: when to ask, how to make it 1 tap, what to do about bad reviews, and the mistakes that get profiles suspended.
6 min read
How to choose an SEO agency as an electrician: the seven questions
7 questions that sort a real SEO retainer from the cold-call deal: who does the work, who owns the profile, what is done each month, and what the report shows.
4 min read
NICEIC, NAPIT, Part P and SEO: where the registers do their work online
NICEIC, NAPIT and Part P in search: the 4 places a register does its work, from profile attribute to AI answer, and the quarterly check of every entry.
4 min read
The electrician's year: what people search for each season, and what to publish when
The 4 seasons of electrician searches: EV chargers in spring, outdoor sockets and lighting in summer, heating and rewires in autumn, emergencies in winter.
4 min read
EICR: 22,200 searches a month and the page that wins them
What landlords and agents search for, what the winning EICR page says in its first screen, and the mistakes that keep an electrician off page one.
8 min read
EV charger installation: 18,100 searches a month, the grants that decide who gets the job, and the installer page that wins
EV charger installation is searched 18,100 times a month, installer near me 3,600. Who is searching, what the grants require, and the page that wins.
8 min read
Emergency electrician: 4,400 searches a month at the worst moment, and the page that wins them without promising what you cannot keep
Emergency electrician and near me: 4,400 searches a month each, mostly from the map. What the page says in five seconds, and what 24/7 commits you to.
7 min read
PAT testing: 2,900 searches a month, the law that does not say what people think it says, and the page that prices it per item
PAT testing near me is searched 2,900 times a month by people who think it is an annual duty. What HSE says, and the page that wins with a price per item.
7 min read
Commercial electrician: 1,900 searches a month from a buyer who is not a homeowner, and the proof page they read before they ring
Commercial electrician is searched 1,900 times a month by facilities managers. What they check before ringing, and the page that wins the contract.
7 min read
See what is stopping your electrical business from ranking
Send us your website and your area. You get a plain-English audit of where you stand against the electricians already on page one, and a quote. No pressure, no long contract.