Pricing
The price is on the website, and it is the same for everyone
Local is £399 a month for one town, Growth is £599 for several towns, Multi-area is £799 for two or more bases, each on a 3-month minimum, then month by month, no set-up fee. All three carry the profile, the reviews, technical upkeep and a plain-English report; what moves between them is how many areas and how much new writing. The profile build alone is £200, finished within 5 working days.
Tier 1
Local
One electrician, one town, one Google Business Profile
£399 /month
- Google Business Profile built and maintained
- Reviews system and reply handling
- Service and area pages that answer real searches
- Monthly Search Console report in plain English
Most electricians
Growth
A team covering several towns, or one town with serious competition
£599 /month
- Everything in Local
- One new page or guide every month, written for people
- Citations and local mentions built each month
- Quarterly technical and speed pass
Tier 3
Multi-area
Two or more bases, or a commercial arm that needs its own pages
£799 /month
- Everything in Growth
- Separate profiles and pages per base
- Two pieces of content a month
- Google Ads set-up and management on request
Prices exclude VAT. Google Ads spend is paid to Google directly and is never included or marked up. A new website, where one is needed, is quoted separately from £599.
One-off, no retainer
Google Business Profile build: £200, delivered within 5 working days
The profile done properly, once, for an electrician who is not ready for a monthly retainer or who only needs the map fixed.
Paid once. If you start the Local tier within 60 days, the £200 comes off your first month in full.
- Claimed, verified or created the right way, with video verification handled if Google asks for it
- Primary category set for the money work, plus every additional category that is true (EV charging, rewiring, emergency)
- Google's predefined services ticked and your own added, with prices where they are fixed: EICR, consumer unit, EV charger
- Description, opening and special hours, and service areas matching the towns you actually drive to
- Photo brief for what to shoot on the next job, then uploads, captions, logo and cover
- Questions and answers seeded from what customers ask; products for fixed-price jobs
- Review link, a printable QR card and the one line that gets reviews at the end of a job; replies to existing reviews
- Website link tagged so Search Console and Analytics show what the profile sends
- Competitors with keywords stuffed in their profile name reported
- A one-page handover: what to post, how often, what never to touch
Does it pay?
Work it out with your own numbers
Type in what an average job is worth to you, how many enquiries you turn into work, and how many extra jobs a month you are after. The page shows what the retainer has to produce, and how many enquiries a month is break-even.
- Enquiries that needs each month
- 15
- Work those jobs are worth
- £2,700
- Against Local at £399 a month
- 6.8x
- Enquiries a month to break even
- 3
Your figures, your maths. It does not predict what Google will send; the audit does that for your town. It shows what the retainer has to produce to be worth it, which is the question to hold us to.
Not included, on purpose
What you will not find in the price
Some things are missing from every tier because they are the wrong things to sell an electrician. Ask any other quote whether these are in it, and why.
- No set-up fee. The audit is the set-up, and it is free.
- No contract past the three months. Month four is monthly; you leave with a month's notice and keep everything.
- No ranking guarantee. Nobody controls Google. We guarantee the work, listed, and the numbers, shown.
- No outsourced writing. Every page is written here after a conversation with you, not bought by the thousand words.
- No town pages on a template. Twenty near-identical pages get a new site filtered; we build the towns you actually work in, one at a time.
- No bought links, no bought reviews, no review gating. All three break Google's rules, and the last one breaks UK consumer law.
What moves the price
Areas and content, not the size of your van
- How many areas you genuinely serve. Each town needs its own evidence: a page, reviews, mentions. One town is Local. Several is Growth. Two bases is Multi-area.
- How much new content each month. One page or guide a month builds steadily. Two builds faster, and costs more because someone writes it properly.
- Competition changes the timeline, not the price. A crowded city takes longer to move. We say so in the audit rather than charging more and promising the same.
What every tier includes
The non-negotiables
- Google Business Profile audited, rebuilt and maintained
- AI-readiness: answer-first pages, schema and llms.txt so ChatGPT and Google AI can cite you
- A review routine and replies to every review
- Technical care: speed, indexing, titles, schema, broken links
- Search Console and analytics read by a person
- A monthly report in plain English, including what we refused to change
- One named person who answers the phone
Judge it by this
How to know whether it is working
By month four, impressions in Search Console should be rising for the searches we targeted. By month six, you should have enquiries you can trace to the work, and we will have told you plainly if not. By month twelve, the enquiries should cover the cost several times over. If they do not, something is wrong, and we would rather say so at month six than keep invoicing.
The honest version of what SEO costs, and what to ask any agency, is in our cost guide.
Your town, protected
One electrician per town, and the price buys that too
Every tier comes with the same promise: while you are a client, we do not take another electrician in your town. Not on a cheaper tier, not for a different job type, not because they asked nicely. The searches you are paying us to win are the searches a second client would want too, and we cannot honestly push two businesses for the same phrase in the same place.
- Local protects the town on your Google Business Profile.
- Growth protects every town we build a page for, agreed in the audit.
- Multi-area protects each base separately.
- In a city, the protected area is written into the audit reply, by district or borough, so it is exact rather than a promise.
What happens when the next one asks
When another electrician in your town fills in the form, they get told it is taken, within one working day, and nothing else. We do not name you, and we do not offer them a diluted version. That is what your monthly fee is buying alongside the work, and we can only promise it because we take one.
The whole mechanism, and how a town is defined, is on the areas we cover page.
If your town is taken
We say so straight away, and we do not sell you second place
Put your town on the quote form and the reply tells you whether it is free. If it is not, you hear that in the first line, not after a sales call. We will not take you on for a neighbouring town you do not work in so that we can invoice something, and we will not run you against the electrician already there.
What we will do is point you to someone we trust, if we know one who fits, and note your details if you would like us to, so that if the town frees up you hear before anyone else. That is a note, not a queue we sell places in.
A second base is a different question. If you genuinely run from two towns, with a van and jobs in each, the Multi-area tier covers both and each base gets its own check. The audit reply says which towns are open and which are not, in writing, before you pay anything.
Questions about pricing
Is my town still available?
Probably, and the reply to the quote form confirms it. We take one electrician per town on Local and Growth, so the first to start keeps it.
Why is there a three-month minimum?
Because nothing meaningful shows in month one, and judging the work at week four would be judging the weather. Three months is long enough to see impressions move in Search Console and to know whether the plan is right. After that it is monthly and you can stop any time.
What is not included?
Google Ads spend, which goes to Google on your own card; a new website, which is quoted separately if the current one cannot rank; paid directory subscriptions such as Checkatrade; and photography, because the photos need to be of your actual work.
Is there a set-up fee?
No. The first month is heavier on our side because the profile and the site get fixed, and that is priced into the tier.
Can I move between tiers?
Yes, at any month end. Most electricians start on Local, and move to Growth when the first town is working and they want the next one.
Do you charge more for competitive cities?
No, the tiers are the tiers. A competitive city takes longer, not more money per month, and we say how long in the audit so you can decide with your eyes open.
Is VAT included?
Prices are shown without VAT. We will tell you the VAT position on the quote.
What counts as my town?
On Local it is the town on your Google Business Profile. On Growth it is every town we build a page for, agreed in the audit. On Multi-area it is each base. In a city we write down the exact area in the audit reply, so there is no argument later about which side of the ring road is yours.
Can I reserve my town before I start?
No. A town is held by the electrician who is paying for the work in it, from the first invoice. Anything else would be selling the same promise twice. What we can do is confirm in writing that it is free today, and reply within one working day, so the gap between asking and holding it is as short as you want it to be.
What if a competitor offers you more to take my town?
They get the same answer everyone gets: it is taken. The tiers are the tiers and there is no price at which we run two electricians against each other in one place. The moment we did, the reports we send you would be worth nothing.
Check whether your town is free, then decide
Put your town and your website on the form. Within one working day you get a written answer on the town, the audit, the three electricians above you, and the tier we would recommend and why.