Worked example
Worked example: an EV charger installer with a line on the services page, and the three pages that replace it
A worked example, labelled as one: no EV installer client is published here yet. The electrician is a composite of the installer sites we audited for the EV page on this site; the plan is what we would do; the grant facts are GOV.UK\u2019s as read on 6 October 2026 and the reference figures are from real accounts elsewhere, marked where they appear.
The starting point: a two-van firm that fits a charger most weeks, is authorised for the workplace scheme, and has one sentence about it under \u201cother services\u201d on a page that lists fourteen things. Search Console shows the firm\u2019s name and nothing with \u201ccharger\u201d in it.
By Daniel Stoychev, Webso Digital · 6 October 2026
18,100
searches a month for EV charger installation, Planner
1
sentence on the site about it
3
pages we would build
75% / £350
the Workplace Charging Scheme cover per socket, GOV.UK
The three pages
One per buyer, because the searches, the grants and the proof are different
| Page | The buyer | First screen | Below the fold |
|---|---|---|---|
| Home EV charger installation | A homeowner with a driveway | The area, the standard installation price, the makes fitted, how soon, the firm\u2019s own photographs | What makes an install non-standard, the DNO notification, the smart-charging rules, the chargers compared |
| Workplace EV charging | A business with staff or fleet parking | \u201cAuthorised for the Workplace Charging Scheme; we claim it for you\u201d, the survey, the number of sockets | The scheme\u2019s cover stated and linked to GOV.UK, load management, the programme, the case study |
| EV chargers for flats, renters and landlords | A flat owner, a tenant, a landlord | Who the current household grants are for, in one sentence each, and that you are authorised to install under them | Links to the GOV.UK pages for the figures, the wiring route questions for a block, the landlord\u2019s side |
What the reference accounts say about the scale
A page per job is read; a sentence on a list is not
On a Cheshire garage we run, a site rebuilt as a page per service took its head search from 21.8 to 4.7 in ten weeks and its clicks from 42 to 110 in the same windows, with the profile going from one review to twenty-one. The account is a garage, published and named on our garage site, and is quoted for the mechanism: the search found a page about the job, not a line on a list.
What we would expect, labelled as expectation: the make-name and town searches on page one within weeks, because few local installers have written them; the workplace page slower and worth more, with one car park being several domestic jobs in one invoice; and the measure that matters, enquiries that mention a car or a charger, countable from the first month if the form asks what car they drive.
Your site, the same way
The free audit runs these measurements before we quote
Search Console, the coverage sweep and a page-by-page crawl are free to repeat on any electrician's site. We run them before quoting, and you get the numbers whether or not you hire us.
How to read this page
- The firm is a composite; no installer is named, described or implied.
- The Workplace Charging Scheme figures are GOV.UK\u2019s as read on 6 October 2026; household grant figures are linked rather than retyped because they change.
- Every reference figure is from a real account elsewhere and is marked where it appears. It is the scale we plan against, not a promise.
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